Hwa Chong Institution
The Creative Challenge

Not everyone gets to visit Creative Technology's headquarters in Singapore. Even less get to meet with key members of its staff and students were eager to learn more about this Singapore company that has made it big.

Stepping inside the cavernous hall, the students were brought into a theatre and were first introduced to Creative's achievements and business strategy. Later, they were able to test and experience a range of Creative's latest products including the amazing Xtreme-Fidelity (X-Fi™) speakers which create a virtual surround sound for headphones.

It was obvious that Creative's research & development (R&D) is at the top of its class, leading in the Personal Digital Entertainment (PDE) market. But this fact is unfortunately lost to most consumers and so HCI's boys stepped up to the challenge by brainstorming and developing a marketing campaign focused on promoting Creative's wide range of webcams.

How did they do? Watch for it!